We specialize in digital commerce services with a focus on BUILDING brand equity, staying ENGAGED with consumers and GROWING revenues through unconditional EXECUTION.

ebusiness consulting

Your business has a unique personality made up of various facets that include customers, stakeholders, processes, history and more. To build an ecommerce strategy with velocity we have to understand your personality and long term goals in order to shape an agile, evolutionary and scalable path to continued success.

  • Ecommerce strategy, process and workflow
  • Ecommerce platform selection
  • Accounting, ERP and 3rd party logistics consulting
  • Omni-Channel strategy, POS and Order management consulting

social marketing

Social Marketing has become an extremely cost effective and versatile way to consistently reach new and existing customers. With our extensive social experience and insights we empower businesses to create, leverage and execute social strategies that elevate consumer engagement, brand equity and return on investment.

  • Social strategy and execution
  • Social campaigns and contests
  • Content creation and production

seo & sem consulting

By now you know that keywords are a thing of the past. If not, surprise! They don’t matter anymore. SEO and SEM have been long considered a black-art with many variables that contribute to the success of search visibility. We create best practice checklists and on-page optimizations to increase your site’s visibility and increase site traffic.

  • Search Engine Optimization
  • Search Engine Marketing
  • Pay Per Click strategy and management

analytics & analysis

Perfection isn’t an actual destination but an on-going process consistening of measuring, reviewing, and executing. We review vital data and identify trends and anomalies to evolve workflows and experiences across our projects. This part of the process is frequently overlooked and under-appreciated but is pivotal to sustaining growth.

  • Google Analytics management and analysis
  • Pixel tracking setup, management and analytics
  • Tag management setup, management and analytics

brand and identity

A logo is worth 1000 words and we’ve helped create and build brands with lasting impressions across many industries. Our process takes us from understanding and embracing your business’s core values to translating it to an identity that resonates with your target markets.

  • Customer Research
  • Market & Competitive Research
  • Logo Design
  • Style Guides & Brandbooks

visual design

We take great pride in developing simple, effective and dramatic visual components. From eCommerce sites and web apps to print and packaging we intuitively fuse your branding and information to create beautiful and functional visual designs.

  • Responsive ecommerce websites
  • Web Apps & Microsites
  • Print & Infographics
  • Packaging

user interface & experience

A successful user experience combines smart visual design and effective information architecture. Our goal is to create a relevant, intuitive and conversion driven customer experience.

  • User experience mapping and design
  • Interface & Usability design
  • Storyboarding & Wireframing
  • Focus Groups

information architecture

This is considered to be the technical part of the design process. We gather, understand, organize and place information with the deliberate purpose to engage, inform and convert customers.

  • Information flow and design
  • Site mapping
  • Site structure mapping and design

front-end & back-end development

Whether transforming design to pixel perfect responsive experiences or creating highly customized features our recipe for successful code development involves creativity, experience, passion, discipline, restraint and documentation.

  • Pixel perfect & mobile optimized frontend development
  • Disciplined & secure backend development
  • Development & Staging development environments
  • Strict GIT code version control and documentation

ecommerce platform implementation

Once a platform is chosen the focus begins on building and developing the platform. From configuring settings, populating products to documenting, auditing and customizing code we specialize in helping your business leverage all of the platform features.

  • Ecommerce platform development and customization
  • Expertise with Magento Commerce, Shopify Plus, and Amazon
  • M1 to M2 Migrations

3rd party software and extensions

Sometimes to increase the flexibility and scalability of an ecommerce platform extensions and 3rd Party software must be incorporated. We are experts with managing extensions and integrating 3rd Party software vendors into your platform securely.

  • Extension qualification and auditing
  • Extension installation and maintenance
  • 3rd Party custom integration and development (POS, ERP, 3PL etc.)

qa testing and performance optimization

In a world where browsers and devices become more fragmented, through quality assurance testing is important to maintain a consistent website experience. Moreover, website load times and speeds can effect user experience as well as sales revenue.

  • QA testing & debugging
  • Cross-browser & device testing
  • Code performance testing & Siege testing
  • Caching and Speed optimization

cloud hosting

Beyond creating and designing the software we make it a requirement to know the hardware it runs on. Our team of DevOps engineers allow us to design secure, optimized and scalable cloud hosting for your ecommerce platform. Your business has one point of contact for the entire platform development and hardware stack.

  • Managed Public, Private, Hybrid and Shared Cloud Hosting
  • Cloud Apps (Quickbooks, ERP, Sharepoint and File Servers)/li>
  • Firewall, Load balancing and CDN Caching
  • DNS registration and hosting

performance and scalability

Demand volatility is a threat to the bottom line of any business. We design, implement and monitor various performance and scalability offerings so your ebusiness can react and evolve to meet the unpredictable demand curves.

  • Ecommerce platform tuning and caching (Memcached, Redis and Varnish)
  • Content Delivery Network (CDN) setup and management
  • Cloud Server load Balancing and clustering
  • DNS registration and hosting

enhancements, upgrades, migrations & fixes

Have a bug that’s causing an emergency? Developer dissapeared? We can help. We’re built to support the smallest of businesses through enterprise customers with thorough communication, accountability and responsibility.

  • Ecommerce platform enhancements and custom features
  • Emergency custom development and one-off fixes
  • Code troubleshooting
  • Ecommerce migrations and upgrades (software and server)

monitoring and resolution

In the chance that there’s a glitch, we’re the first to know, respond and resolve any issues that may arise. We are proactive and not reactive in how we manage our processes and workflows as to minimize potential problems.

  • Server and application monitoring
  • Performance monitoring and notification
  • Web and Database Server upgrades and maintenance
  • PCI Compliance management and Threat prevention



Our relationships with our clients are PARTNERSHIPS and we believe that TRUST should always be earned. As partners, we UNCONDITIONALLY commit ourselves to execute their goals and never stop LEARNING & GROWING.



We are a team of technologists applying our passions to meet our clients' goals and providing a path forward in any business challenge. We're about people first - with the belief in staying HONEST, TRANSPARENT, and HUMBLE along the way while working with the utmost INTEGRITY in delivering and driving business results.

S ince 2000, Alliance has been managing and executing digital commerce strategies for businesses of all sizes. We understand that whether you’re a retailer, distributor or manufacturer, the right technology architecture is necessary to meet your business goals and needs. From automotive to apparel to beauty & cosmetics and more, Alliance has managed and executed commerce strategies for various industries in both B2C and B2B markets.

From operating our own lines of businesses in retail, distribution, and manufacturing, Alliance’s exposure to the landscape of cross-channel commerce allows us to create and maintain, as well as further optimize a scalable technology foundation. Our services not only include web and mobile design & development, but we also specialize in dealing with the complexities of data management and integration of ERP and 3PL business systems into ecommerce platforms such as Magento and Shopify.

Based out of Los Angeles with offices in Taiwan, our mission is to be more than just another commerce agency or vendor, but a true partner in your business evolution.



Every Customer, Project and Experience ELEVATES and EVOLVES us individually and as a team.


Project Count


 Project Notebooks


 Commerce Experience Hours Per Year


 In-N-Out vs Shake Shack Debates




Alan Wang

Alan Wang

CEO - Managing Partner View Details
Holmes Koo

Holmes Koo

General Manager View Details
Charlene Leung

Charlene Leung

Sr. Project Manager View Details
Nick Hartman

Nick Hartman

Lead Creative View Details
Armando Andrade

Armando Andrade

Sr. Developer [Team Lead] View Details
Megan Woo

Megan Woo

Sr. Frontend Developer View Details
Chris Hasbrouck

Chris Hasbrouck

Backend Developer View Details
Nicolas Gonzalez

Nicolas Gonzalez

Full Stack Developer View Details
Sam Yi

Sam Yi

Frontend Developer View Details
Emmanuel Garcia

Emmanuel Garcia

Frontend Developer View Details
Neil Ibrahim

Neil Ibrahim

Lead DevOps Engineer View Details
K.C. Lu

K.C. Lu

Associate DevOps Engineer - Asia Office View Details
Jackie Heredia

Jackie Heredia

Assoc. Project Manager View Details
James Park

James Park

Technical Project Manager View Details
Apple Lin

Apple Lin

Assoc. Project Manager - Asia Office View Details
Cindy Lo

Cindy Lo

Controller View Details
Alan Wang

Alan Wang

CEO - Managing Partner

Alan is responsible for steering and executing the long term vision of the company. As a strong advocate of communication, execution, and technology he leads the company’s expansion while staying true to its core values. Alan attended Loyola Marymount University and USC where he studied film production and went on to study marketing at San Jose State University. Prior to joining Alliance, he spent over 17 years in the IT industry at companies of various sizes: Threshold Entertainment (Special Effects), The One Technology Group (real-time translation) and Sun Microsystems (now Oracle).

Alan loves being outdoors and staying active through cross training on TRX, swimming and playing tennis and basketball. He can be found cooking and entertaining family and friends when he is away from work.

Holmes Koo

Holmes Koo

General Manager

Holmes is responsible for driving the strategic direction and day-to-day business operations for Alliance Technologies. He currently oversees the ongoing planning, development, and execution of Alliance Technologies’ projects while working closely with existing and potential customers to expand their digital media and E-commerce strategies. Holmes received a B.A. in Political Economy with a Minor in Public Policy from the University of California, Berkeley. During his downtime, he can be found with Frankie the Jindo or on the basketball court improving his game.

Charlene Leung

Charlene Leung

Sr. Project Manager

Charlene leads the day to day execution of various ecommerce projects. She has a sharp eye for customer focused design and provides experienced creative and functional direction. Prior to entering the fast paced world of technology, Charlene honed her left-brain skills in Fund and Management Accounting at a prominent hedge fund. Charlene graduated from the University of California, Los Angeles with dual degrees in Economics and Political Science. In her free time, Charlene enjoys making things from scratch whether it be building, sewing, baking or brewing.

Nick Hartman

Nick Hartman

Lead Creative

Nick leads the creative strategy for our ecommerce projects. From print to packaging and web to apps, Nick’s intuitive ability to understand a brand and target market allows him to create relevant designs. He is also extremely versatile because if his extensive front-end developer abilities. Nick graduated from UC Santa Barbara with a degree in Geography in 2000. After graduating, Nick went on to work at ESRI (Environmental Systems Research Institute) in Redlands, CA. He worked on the application prototype development team where he participated in projects for various governments including the CIA, FBI, and NIMA. After two years at ESRI, he went on to work at the NASA Jet Propulsion Laboratory in Pasadena CA, where he developed internet based applications and fell in love with the software design & development process. During his time at JPL, Nick started taking on freelance web development & design work. He also decided to pursue a Masters in Computer Science from California State at Long Beach.

Nick does not like to be disturbed on weekends, when he spends quality time with his wife and newly born son. He likes to build model rockets as it does not require meetings.

Armando Andrade

Armando Andrade

Sr. Developer [Team Lead]

Armando leads the Development Strategy at Alliance Technologies. After graduating with a Bachelor’s Degree in Computer Science from Universidad De Guadalajara, Armando worked in various positions where he built his programming foundations. He first worked for the Government in Mexico where he developed PHP and MySQL driven Intranets and Extranets for reservation booking systems. He went on to lead the development and successful implementation of a custom web-based ERP system that included project management, human resources, payroll, billing and expense control modules. Prior to joining Alliance as our Lead Developer Armando moved to the United States and continued honing his craft at various start-ups and digital agencies in Southern California.

Armando spends his time off immersed in Music and Culture and is so in love with programming that he dreams in code (mainly in PHP but he uses GIT to organize his dreams).

Megan Woo

Megan Woo

Sr. Frontend Developer
Chris Hasbrouck

Chris Hasbrouck

Backend Developer
Nicolas Gonzalez

Nicolas Gonzalez

Full Stack Developer

Nicolas is a LAMP developer with over 10 years of experience in both Front-End and Back-End development technologies. He is obsessive about always attempting to write a clean and neat code while balancing time and feature requirements. He makes it a goal to always stay committed to following web standards and best practices.

Outside of work he enjoys spending time with his family taking walks or just being at home with good food and a good movie.

Sam Yi

Sam Yi

Frontend Developer
Emmanuel Garcia

Emmanuel Garcia

Frontend Developer

Emmanuel is a frontend developer for Alliance Technologies. His duties include design integration, implementing site functionality, and building/improving user interaction and content management for clients. Emmanuel holds a B.S. in New Media Communications from Oregon State University. His passion for media, computer programming, and the web helped drive him towards pursuing a career in web development. Emmanuel is dedicated to expanding his skill set and continuing to master new web technologies and constantly raising the bar with every project.

Emmanuel is a workout nut so in his free time he drinks a lot of protein shakes and lives at the gym.

Neil Ibrahim

Neil Ibrahim

Lead DevOps Engineer

Neil manages the design, deployment and operation of Internal IT/DevOps projects and Customer Infrastructure. He draws on over fifteen years of technical experience and an extensive education to closely align the best technological solutions with new and existing business requirements. Neil is dedicated to moving project plans forward and solving any quandaries encountered on the way.

Outside of work Neil trains gets excited about quality craft cocktails, spending time outdoors, and racing his sports car.

K.C. Lu

K.C. Lu

Associate DevOps Engineer - Asia Office

K.C. started at Alliance over 20 years ago in the manufacturing division overseeing the company’s electronics oriented projects. He has always doubled as our DevOps engineer in the Taiwan office and with the expansion of our technologies division, K.C. has started to transition to the technologies side of the business because of his true passion for IT and computers. With his natural inclination towards electronics and computers, K.C. has roots in IT going back to the DOS days prior to even Windows 3.1. His vast understanding of software and hardware systems along with networking experience allows him to leap frog into Cloud Computing rather comfortably. K.C. executes the technology divisions IT needs and allows us to extend our service and support hours to 24/7.

K.C. spends quality time with his family outside of work on weekends but can frequently be found scouting the latest tech gadgets at Taipei’s infamous Guang Hua Technology Market.

Jackie Heredia

Jackie Heredia

Assoc. Project Manager
James Park

James Park

Technical Project Manager
Apple Lin

Apple Lin

Assoc. Project Manager - Asia Office

Apple facilitates our clients initiatives that involve branding, distribution and technology in the Asia markets. From Weibo to Ali Express she is well versed with the local psychology and marketing needs in Asia. On a day to day basis Apple helps our team execute the action items of design and production with our growing Taiwan office team. Previous to Alliance, Apple worked for 7 years in the medical devices industry where she was instrumental in helping to build brand equity through digital marketing and event marketing.

In her free time Apple reads a lot and loves to travel and explore culinary gems.

Cindy Lo

Cindy Lo


After earning her degree in Geography at York University (Toronto, Canada), Cindy decided to explore her interests in Fashion and obtained an Associate Degree in Fashion Design at Blanch Macdonald (Vancouver BC). Her passion for Fashion Design eventually led her to Milan, Italy where she received her Masters in Product Merchandizing at the prestigious Instituto Marangoni. In 2002, upon returning from her endeavors overseas, she accepted a position as Controller at Blitz North America, a premier Japan-based aftermarket automobile parts manufacturer. In 2007 to present, she’s been serving as Controller at Alliance Global Inc. where she manages all the financial transactions of the company.

In her free time she enjoys relaxing, dining and spending as much time as she can with her husband and daughter. We are patiently waiting for Cindy to design our outfits at Alliance.




Magento Ecommerce
Amazon EC2 & Amazon Web Services
Braintree Payment Systems
Olapic Visual Commerce
SubscribePro Subscription
Newgistics Logistics
nChannel Order Management
Order Groove Subscription
VMware Virtualization


Use the form below to get in touch.